The Dove Campaign for Real Beauty: The Dove Self-Esteem Fund and The Reality Diaries
Dove’s Campaign for Real Beauty is a fresh concept coming from a beauty product company. Now, as part of that campaign, Dove has spearheaded the The Dove Self-Esteem Fund to foster and raise the self-esteem of girls and young women. The fund supports specific charitable organizations in a variety of countries, and in conjunction, Dove has produced some very intriguing programs to compliment it.
For example, to promote self-esteem building, Dove is also sponsoring The Reality Diaries, a 6 week program revolving around the lives of four girls who through the use of blogs and videos, share their personal self-esteem stories online. Each girl presents a different self-esteem issue and the Diaries reflect the media influences on self-esteem.
Presenting some interesting and educational insight, The Reality Diaries is a great resource for girls, young women, their parents, and older women alike.
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Reach For The Stars | Dec 17, 2007 | Reply
I really am a big fan of the Dove campaign for beauty. It really promotes good self esteem and body image. Thanks for the post.
TNP [Commercial Name Edited Per Comment Policy] | Sep 27, 2008 | Reply
The Dove Campaign for Real Beauty is such a positive campaign for young girls. I think it’s a great idea to make programs that will improve young girls’ self esteem. I went and checked out the reality diaries and I think it was a great idea. I think that so many young girls can benefit from a campaign that promotes positive self esteem and body image.