Yeah, this one is expensive. But I do love the stuff. Freeze 24/7 Anti-Wrinkle Cream is a skin firming cream that stiffens and plumps up the skin so that fine lines and wrinkles are less apparent. In many ways, it is similar to the Athena 7 Minute Lift, which I reviewed last week.
The cream produces a noticeable tingle and tightening sensation, and firms enough that I could notice a lessened appearance of fine lines and wrinkles. I find that its effects are generally good for about 4 hours. Freeze 24/7 is simpler to use than the Athena product, which is a big bonus for me. But it is pricier, and I think the Athena 7 minute Lift worked slightly better--albeit just a little.
Another similar item from Freeze 24/7 is the Freeze 24/7 Freeze & Go Instant Smoother & Brightener, which comes in a funky case with a mirror. Freeze and Go is cheaper, but I had less success with it. First, it took some time for me to get any product to come out of the container. So if you have one of these and are turning and turning the applicator, keep going-- the product will eventually come out! I did get some nice firming from it, but the visible results on my lines and wrinkles were not noticeable like they were from using the anti-wrinkle cream. With that said though, Shannon at A Girl's Gotta Spa, had wonderful results with Freeze and Go and posted pictures to prove it. So maybe it is just me!
Freeze 24/7 also makes one of the best lip plumpers out there, and has other firming and anti-aging products. Watch for their products on sale or comparison shop though, because they tend to run on the expensive side.