Update! Look for Etude House, especially the BB Magic Cream at YesStyle.com or on COSME-DE.COM. YesStyle is my preferred source for Asian items. It is a great online store!
Etude House is a South Korean cosmetics brand that sells out of stores fashioned as adorable princess type houses. If you are able to get it at regular price, the Etude House line is one of the best bets out there for very affordable quality.
I recently gave a number of Etude House items a try. Today’s review looks at the popular Etude House BB Magic Cream and their foundation.
Etude House Magic Cream is essentially a makeup primer. The BB in Magic Cream stands for blemish balm, which is meant as a soothing treatment balm that also covers redness and blemishes, but it is not really an acne treatment. The Blemish Balm is lightly tinted so as to provide a bit of coverage and evening of the skin tone, but it also provides a good base for foundation. Overall, this is one of the better and more interesting makeup primers that I have used. I provides a nice base, and I particularly find that it works well as a light primer for mineral makeup or powder foundations. Between the tint in the blemish balm and that in the makeup, it covers my areas of redness and melasma very well without making me look way too overly made up.
Etude House’s regular Blemish Balm formulation is a bit on the oily side. I have had no problems with it breaking me out, but if you have oily skin, you might prefer one of their formulations for that skin type. The added SPF 30 to the product is a big bonus, and actually is what I think makes it seem initially oily because the oily feeling goes away after it absorbs.
There are a couple of downsides to the Etude House Magic Cream. First, it has a pump tube, which I really don’t care for all that much. Those tend to either break or they leave too much unused product when the tube gets low. Second, although labeled as a blemish balm, Magic Cream doesn’t really conceal quite enough to be used alone. It is better as an overall tinted base for foundation or powder unless you want particularly sheer coverage. Etude House does make a heavier blemish balm though that covers more.
Etude House Dream On Foundation is wonderful stuff and is my new favorite in the area of liquid foundations. Etude House foundation has a moisturizing feel to it, but it is not at all oily. I wear it just fine on my currently oily skin. It sits on the skin quite well, without sinking into pores, which makes me wonder if it has some silicone in it—something that I love in a foundation. Because they are in Korean, I can’t read the ingredients to tell, but it feels like it does. Coverage is sheer-medium. Use the blemish balm under it, or a mineral powder over it for a bit more coverage. Use it alone for the most natural look if you are lucky (I’m not so lucky) and don’t have pigmentation to cover.
I will be reviewing more Etude House makeup items in the future as I purchased quite a bit in order to maximize on shipping costs. So far, I love everything that I have ordered!