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How to Apply Eye Makeup

As part of our back to basics series, here are some tips on applying eye makeup.

Most women know that achieving that natural eye-popping look requires a good deal of patience, experience and knowledge. Whether you are applying cosmetics for a day at the office or for a night on the town, some basic eye make up tips come in handy. Women who have not changed their eyeshadow routine since the 1960s and younger women who want to learn how to apply eyeshadow correctly before making too many mistakes should utilize the following eye makeup tips for that perfect look regardless of the occasion.

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Urban Decay Primer Potion

Make Up Tip One: Always begin with primer. You would not paint a wall without priming it first. The same concept works for the application of eye shadow. Just as paint primer allows for more even coverage when painting the walls, eye primer allows for more even coverage when applying shadow. Sephora offers an excellent eyeshadow primer from Urban Decay. Primer Potion is magic in a bottle . It can be worn alone for that “no makeup” look. Worn as a primer, Urban Decay Primer Potion dries quickly and provides an unparalleled canvas for eyeshadow. It prevents the eyeshadow from creasing and ensures that the color lasts all day.

Make Up Tip Two: Once the primer is dry, it is time to choose a color palette. One of the most important eye makeup tips is that less is more. While glitter and highly saturated colors stand out on the runway, they will not look as appealing in the office. A woman can choose between a color that compliments her eye color for a natural effect and one that contrasts with her eye color to make her eyes pop.  For makeup based on your eye color, see our series:

Whatever the color of your eyes, you will find gorgeous eye shadow at Sephora.

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Tarte Eyeshadow Palette

The Tarte Femme Natural Palette takes the guesswork out of obtaining a nice eye shadow look. The Tarte eyeshadow kit is packaged in a cute compact that comes with its own shadow brush for easy application. The shades are pretty and natural, so that they will work with many different skin tones.

Make Up Tip Three: Finally, no eye makeup routine would be complete without mascara. Women with dark eyes and dark hair should choose black mascara. Women with blue eyes and pale hair should opt for brown mascara. With all of the different types of mascara on the market, it is difficult to choose the one that best suits one’s lashes. For thick, full lashes, use a thick brush and apply one coat of mascara.  DiorShow Iconic Mascara is the right product for this situation. For thinner lashes, she should opt for a smaller brush to distribute the mascara more evenly and highlight each lash individually.  Lancome Definicils Mascara makes even the thinnest lashes look lush.  Curl your lashes before applying mascara for the best effect.


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