About New York Fashion Week
Many models and designers live for Fashion Week, as being there shows that they have the best of the latest fashions soon to hit the market. New York Fashion Week which, as is obvious by the name takes place in New York twice each year—once in February to showcase fall fashions for later that year, and agian in September to showcase items for spring of the following year.
A Brief History of New York Fashion Week
Fashion Week was once known as Press Week. Everyone around the fashion world knew about the event. The first fashion week took place in 1943. World War II was in full swing and France was previously where people looked to for designs. However, due to the war, Paris became unavailable as a travel option for fashion industry insiders. As a result Eleanor Lambert, a fashion publicist, formed Press Week to showcase the work of American designers for journalists in the fashion industry.
Press Week was as a success, resulting in an increased focus by magazines American design. Therefore, in 1994 the event was moved to tents in Bryant Park. Attendance was limited to invitation only, and the event gained an air of prestige with many from the fashion industry, the press, celebrities, and more in attendance.
By 2009, some designers were opting out for smaller and more affordable shows where they didn’t have to pay as much due to the downturn of the economy. Technology allowed designers other outlets for showcasing their works. There were many who were only selling online as of 2009. Also, some designers found that they had to think outside the box in order to get a tent. Fashion week was expensive, and designers were struggling. So, they worked around obstacles and saved some money. Thus, in 2010, fashion week moved away from Bryant Park and is now hosted in Lincoln Center for the Performing Arts.
The September 2011 New York Fashion week kicks off on September 8. Watch for continuing coverage of the events here on Beauty and Fashion Tech and on Glam Media at the Fashion Week Insider section.