Beauty and Fashion Tech

Mineral Fusion Special at Whole Foods Market

I have always loved Whole Foods Market. When I lived in Nebraska, I was jealous of my friends in Omaha who had one. Now that I am in Illinois, I have a Whole Foods Market, but I wish it were closer! I have reason to make another trip now.

Whole Foods is spending October focusing on natural makeup and will be carrying an exclusive “fresh face starter kit” by Mineral Fusion for $20 (a $120 value). In addition, as is fitting for the pink month of October, a portion of the proceeds will go to Pink United, a nonprofit organization focusing on fighting breast cancer.

The kit includes pressed base in two different shades, duo bronzer with a sheen glow and matte finish, a Kabuki brush, and hydration mist.

Whole Foods Market also has a great video on their mineral cosmetics that includes application instruction as well. You can view the video at the Be Good to Your Body Podcast Blog. You can also learn more at the Mineral Fusion website.

Comparison Shop for Mineral Makeup

October Pink: Items for a Cure

October is about pink. The month when companies put out cool pink stuff and donate a portion of the proceeds to breast cancer research. It isn’t without controversy. Some companies donate little of the proceeds and it is sometimes unclear where the proceeds go. In other cases, cosmetics from the companies contain ingredients that may be linked to cancer.

As a result, I have seen suggestions that instead of buying pink ribbon products, your money would be better spent on direct donations. I don’t disagree with that. With that said, October often brings some neat limited edition products that will be of interest and that many will want to buy. So I certainly plan to feature some items in October, with greater attention to those that donate a larger potion of the proceeds. But I would be remiss if I did not point out the criticisms. For more on that, see Think Before You Pink and this week’s Time Magazine article: Pink Ribbon Promises .

So, on to some products. The following items donate 100% of the purchase price to cancer charities:

At Target, the Sonia Kashuk Pink Case Brush Set sends 100% of the proceeds to breast cancer research. I have previously discussed Sonia Kashuk brushes. The pink case sure is cute!