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How to Choose the Best Mascara

Looking for the right mascara? Follow our tips for the best mascara choices and application.

Applying Mascara

30 Days of beauty Day 27: All About Mascara

Examine Your Lashes

Choosing the right mascara starts with an evaluation of your eyelashes. Before you can even begin to research the many different types of mascara available today, you need to have a good idea of what your natural eyelashes look like. This can only be achieved by using a makeup mirror with advanced magnification.

Most makeup mirrors today come with two sides, the first side is generally labeled 1x, which is the standard mirror view. The second side labeled 2x doubles the magnification and allows you to see much closer. Use the 2x side to examine your lashes. Identify your lash type. Are they skimpy or thin? Do they curl naturally or are they straight? Are they long or short?

Choose Your Mascara

Identify the main types of mascara that will meet your needs . There are approximately four different types of mascara: Thickening, also known as volume building, lengthening, waterproof and non-clumping.

There are many brands that claim to be able to plump up your lashes or give you extra volume. However, if your lashes are naturally full, you don’t need this kind. In fact, thickening mascara can make your eyes look heavy and overdone. You may do better with a simple, non-clumping brand.

Volume building mascara is usually best for women with thin and skimpy lashes; many brands include extra protein to keep your natural lashes protected. Short lashes will benefit from lengthening mascara brands with dense bristles to spread evenly along the entire length of the lash, especially the tip.

Waterproof mascaras tend to be harsher than other types because of their durability. They work best on healthy, full-length lashes. Non-clumping mascara is excellent for naturally curly lashes that require more extension.

Tubing mascara is also rather popular right now. This type of mascara encases the lashes and tend to a good job of providing length with some volume. However, it also tends to be a type that women either love or hate. Try getting a sample if possible or testing in the store before buying.

Choose you Brush Type

Once you understand your natural lashes and complete a thorough inspection, you should have a pretty good idea of the type of mascara that will work best for you.
Next, consider brush type. There are several types of brushes that will produce completely different results. Brushes that resemble trees, with bristles that are short on both ends but long in the middle can provide a thick coat.

Rubberized brushes that have thin combs work best to separate the lashes and coat individually.  These are great for longer, clump free looks. For more volume, look for thicker more bristly looking brushes. Cone-shaped brushes tend to pull and stretch your lashes without clumping and curved brushes work best on straight lashes to help bend them.

Your Best Mascara Color

For a natural look, choose a color that is closest to your natural hair color. For women who color their hair, this can be challenging. Rather than relying on the color of your hair, choose the color that matches your eyebrows and natural eyelash color. For more drama, use a black mascara.

Mascara Application

Applying your mascara correctly is just as important as your selection. Make sure you begin when your lashes are completely clean. Take your mascara and apply using the wand from the left, or inside to the right, or outside.

The base of the eyelash is where the majority of the mascara should be applied, not near the tips, unless your eyelashes are very short. Make sure you wiggle the wand as you add the mascara to ensure even coverage from the base to the tip.

Alicia Mohr from Things to Cherish gives this tip for creating a dramatic lash look:

To get the lush look of false eye lashes without the frustration of applying them, dust loose powder across your lashes before applying mascara. It builds dramatic volume without clumping.

To clean up smudges try this tip from Madeleine Homes of Peace Love Lipgloss:

Everyone has smudged their mascara at least once in a rush to get out the door in the morning. If so, let it completely dry for a few minutes. If it's completely dry- it should easily flake right off with a Q-tip! If you try & fix it while it's still wet, you'll end up with a smeared mess!

Know When to Toss Old Mascara

How long can your keep mascara? Becky Sturm from StormSister Spatique offers this tip and information:

If your mascara dries out before the 6 month repurchase date, add a couple
drops of saline solution to the tube. The sterile liquid will rehydrate
mascara. FYI, the FDA advises that mascara be replaced every 4-6 months.

Meanwhile, Heather Adessa of *Gloss & Tell, Makeup By Heather A. says this:

Most people keep their mascara until it goes dry - that is way too
long! Many company's recommend purchasing new mascara every 3 months,
I say every month. You have lashes to protect dust and particles in
the air from getting into your eyeball - so they are dust magnets. You
use that mascara brush at least once a day on your lashes, which means
that particles that are on your lashes are on your brush. You want to
use that brush for a long time? I didn't think so. Time to change it
up!

Favorite Mascaras

Here at Beauty and Fashion Tech, we love Fiberwig for a tubing mascara, along with Kevyn Aucoin Mascara. You can read our reviews here:

Fiberwig Mascara Review

Kevyn Aucoin Mascara Review

For non-tubing options, our favorites are the cult classic Diorshow, and just about any of the Lancome mascaras.

Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

Top Eyeliner Tips and Tricks

The thought of eyeliner can evoke a lot of visual responses. There is Cleopatra with her lavish, smoky eyes drawn out in thick black ink. Then there are the images of the Hollywood starlets from the Golden era, with their thick eyelids and luscious lashes.

With such glamorous expectations to live up to, it’s no wonder so many women are intimidated by eyeliner. In fact, many women forgo using eyeliner altogether. As a result, they miss out on the transformative effect it can have on their looks.

30 Days of Beauty, Day 26, An Eye for Beauty, Your Guide to Eyeliner

Dramatic Eye Liner

Start Simple

The best approach to eyeliner is to start simple. If you aren't comfortable using it, start with a standard black kohl pencil. After applying your foundation, line your naked eye, starting with the top lid. While the eye is closed, glide the tip of a well-sharpened pencil of the length of your lash line.

If the line isn't perfect, feel free to smudge and blend with your fingers. Once the top is done, go ahead and slowly and delicately follow the lash lines on the bottom rim of your eyes too. For a dramatic look, extend the line all the way from the inner corner of your eye to the outer corner. Finish the look with some subtle eye shadow and a coat of mascara and you will have achieved a clean, easy way to make your eyes attention-grabbing. One secret for making your eyes appear larger is to line the top with a thick coat of black eyeliner and then rim the inner corner of your eyes using a white pencil. Of particular importance, do both upper and lower lids. As Moxie of Moxie Reviews notes: “Don’t apply eyeliner to just your bottom lashes. Make sure you also line the top lashes, otherwise, you run the risk of your eyes looking droopy.”

Cindy Ingalls from Prime Beauty has these suggestions:

Eyeliner helps to define the eyes and make them ‘pop.’ Lining the eyes can make them appear larger. Smudging your eyeliner into the upper lash line helps to make your lashes look fuller. A thin line on the lower lash line helps to define. Experiment with colored liners. Makeup artist, Mally Roncal suggests a darker liner on top and a lighter one on the bottom.

For a trendy look Mara Moss of Makeup By Mara Moss notes:

A black winged eyeliner on the top of your eyelid is hot for spring. Start with a thin pencil or brush, begin drawing a thin line, you can always go over it and on top of it to make it thicker.

Liner also does not have to be black. Consider this tip from Kimberly Nissen or The Plastic Diaries:

White eyeliner is a tired girls best friend. Draw a little bit into the inner rim of the inner corners of your eye. BOOM, you are instantly awake.

Liquid Liner Tricks

If you consider yourself a pro when it comes to eyeliner, you can probably handle liquid eyeliner.  Liquid liner packs a much more dramatic look than standard pencil. However, it can be a bit trickier to apply. You apply it the same way, by following your upper lash line, but you must keep a very steady hand. Liquid liner is not intended for your bottom lash line, and applying it there may result in eye irritation if it comes into contact with the tender, moist area beneath your eye.

For keeping that steady hand and drawing a perfect line, Lisamarie Wilson of Beauty Crazed offers these tips:

Love the way liquid eyeliner looks but can't for the life of you figure out how to draw a straight line without your hand shaking? There's actually an easy fix - you just need to steady your elbow on a table or other solid surface and you will be amazed at how steady your hand becomes!

Still having a problem with achieving a non-wavy line? Rather than trying to draw the whole line in one fell swoop, play connect the dots. Place small dots along the area you want to line and then connect them is smaller lines - the effect is exactly the same but it's a much easier application technique!

Avoiding Smudges

One common concern that often deters ladies from using eyeliner is the smudge factor. Fearing raccoon eyes at the end of the day, many women forgo lining their eyes altogether. If you have oily skin that is prone to causing eye makeup to run, one quick tip is to dab some powder over your eyelids before you apply eyeliner. This dries the skin and provides a matte foundation for the makeup to be absorbed into, which increases its lasting power and reduces the need to reapply it later in the day. This also saves you money since you will use less eyeliner in the long run.

Eye Liner Shopping and Colors

When you are shopping for eyeliner, keep in mind the difference between day looks and night looks. Day looks will probably rely on simple pencils in common colors such as black, gray, or brown. While you're in the beauty aisle, be sure to grab a dependable pencil sharpener, since a sharp point on the tip makes for more precise application. If the idea of sharpening a pencil is unappealing to you, there is a wide variety of "gel" liners, which retract into their casing. These liners tend to have a softer texture and they protract with a simple twist. They tend to be pricier than a standard eye pencil.

For a night look, liquid eyeliner can really drive up the drama. For evening style, a healthy strip of liquid liner applied to the corner of the eye can achieve the much-coveted "cat eye" that so many Hollywood starlets use for red carpet events. Evening is also the perfect time to bring out some of the wilder colors that you might see in the beauty aisle. It isn’t necessary to splurge on expensive pencils that you will only wear every so often, so don’t buy crazy colors unless they are a good price.

Tomorrow, Day 27, All About Mascara!

Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

Tips For Perfect Eye Shadow

Your eyes are the windows to the soul. So the way you accentuate them is  important.

30 Days of Beauty, Day 25, Eye Shadow Tips

eye shadow tips

Choosing a Shade

When choosing an eye shadow, it is most important to consider eye color and skin tone. In most cases, it is important to opt for natural shades for daily wear. Shadow colors which are too bright can have their place, but keep in mind that they also can easily look unnatural and over-the-top, which can create a very unattractive and out-dated look. Except for specific party or club looks, ultra bold, glittery, glossy shadows generally are too much.  With that said, in a few days we will be highlighting some fun bold looks, since they can look amazing for the right circumstances,  such as in the photo above!

Today's modern women are often opting for soft, muted shades. Be sure your shadow colors blend well together. Color should always compliment each other rather than over-power. Light tans, browns, and pinks work best for blue and green eyes while muted greens and charcoals work great for brown or hazel eyes.

Testing Eye Shadows

When choosing colors for the first time, remember to experiment with colors and always begin with the least amount of shadow and work from there. Always apply eye shadow with a light touch. Using a quality brush works best to have better control for the amount of shadow applied. Many times eye shadow colors look deeper or darker in its pallets therefore, don't be afraid to try a variety of shades before deciding to purchase them.

Always experiment with colors in natural daylight rather than in artificial light to get the maximum "true" color. Lighter shades are recommended for daytime while darker or more intense shades tend to be more flattering for evening. For an all-important natural look for both day and evening, always blend the shadows lightly with your brush or fingertips beginning from the eye lid to the brow bone using light, feathery strokes.

It pays to start light and then build from there as Mara Moss of Makeup By Mara Moss states:

A great tip from the Pro's is to start small and build, it is much easier to make a thin line thicker and a light color darker than trying to take away color once it is applied.

Eye Shadow Types

Eye shadows in powder form work best in the spring and summer months while shadows in cream form works best in autumn and winter months to give the added benefit of keeping eye lids moisturized. When choosing a cream shadow, be sure that the shadow is crease proof to avoid the color from caking in the crease of the eye lid. When shopping for eye shadows it may also help to know that in many cases, less expensive brands work just as well as the higher-priced brands so do shop around before making a purchase.

Eye Shadow Tips

To open the eye, a light or pale shade applied directly under the brow bone is a must. For a dramatic evening look, choose a deep shade to apply in the crease of the eye and a lighter share on the eye lid and lightly blend the shadows together. A beauty tip from going to a day at the office to a dinner party at night is to simply add a small dot of gold or silver shadow directly in the center of the eye lid. This will give a glamorous effect to the eye for an evening out and there is no need to add more shadow to the entire eye area.

Another great tip for brightening eyes comes from Cindy Ingalls of Prime Beauty who says:

A little pink or white highlighter on the inside corner will make you look rested and bright eyed even if you’re not. Lots of brands make eye brightener pencils, Benefit’s Eye Bright and Smashbox Eye Beam are good choices.

Looking for long lasting eye color?  Emily Hudspeth of Emily Hudspeth-Bringing the Beauty to You has this video on how to get a great long wearing eye shadow look:

 

To avoid getting loose shadow under your eyes, Amanda Raye from Broke and Chic has this great tip:

We all hate the eyeshadow that falls under our eyes after perfectly applying our foundation, concealer and powder. Prevent that by A. Doing your eye makeup first. Then go ahead and make your skin flawless. If it's to late and you already applied your foundation. Place some loose powder underneath your eyes.The loose powder will "catch" any eye shadow that falls while doing your eye makeup. Once finished, simply sweep away the excess powder!

Whatever eye color or skin tone you have, choosing an eye shadow should always be a fun experience and should be as unique as you are. So have fun and enjoy yourself.

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Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page