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Tag Archives: Bloggers

For Bloggers, What to do About Google’s Unnatural Outbound Links Warning Message

For Bloggers, What to do About Google’s Unnatural Outbound Links Warning Message

On April 8, 2016, a good number of bloggers that I know received a manual action penalty notice from Google for unnatural outbound links. For the average blogger, notices such as this can be quite confusing. Google tends to assume a certain level of knowledge and also tends to not provide specifics when it sends

For Bloggers: How to Comply With The New FTC Guidance on Disclosing Products Provided For Review

On March 12, 2013, the FTC released a staff guidance document to provide additional information on disclosure in online advertising.  This material is relevant to bloggers and affiliate marketers in several ways.  (1) The receipt of free products for review by bloggers is typically viewed by the FTC as falling under the umbrella of advertising.