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Make-up Concealer 101

30 Days of Beauty Day 20, Cover Up Imperfections With Concealer

Concealer is one of those necessary evils in most women’s make-up routine. ‘Evil’ because it is so difficult to get right in every light. What looks natural in outdoor lighting can look incredibly noticeable in fluorescent lighting and vice versa. There is a certain skill in choosing the right concealer and in applying it correctly.

applying concealer

CHOOSING A SHADE

Concealer should to even skin tone in areas where skin is, for whatever reason, darker than in other areas. That is to say, one should choose a concealer that is the same shade as their normal skin areas. Do not choose a shade that is lighter than your skin tone.  As Moxie from Moxie Reviews notes:

Don't use concealer that is too light. The point of concealer is to draw attention away from the area; choosing one that is too light for your skin tone just calls attention to it.

Even if the concealer is applied underneath foundation, the lighter tone will pop out under the foundation. Although it may seem counterintuitive, choose a shade that is slightly darker than your own skin since concealer goes on lighter than it looks on the stick or brush.

Jenn from: Canadian Beauty and Fashion Blog- Spiced Beauty gives these simple tips for choosing a concealer for under the eyes

Do you suffer from dark under eye circles?
If you are of a lighter skin tone opt for a yellow based concealer.
If you are of a darker skin tone opt for a orange based concealer.

CAN I SKIP CONCEALER?

Concealer works with other make-up to help hold the other make-up in place. Foundation, eyeliner, eye shadow and blush all stay in place longer and stronger with the help of concealer. Many people use concealer only around their eyes to hide dark circles. Covering dark eye circles is certainly achieved by using concealer, but that is not the only reason to use it.

Do not skip concealer if you want, or need, your make-up to stay in place for more than five hours. While it may seem like an extra and unnecessary step in your make-up routine, applying it along with foundation and eye make-up will keep you from having to touch up your make-up all day long.

HOW TO USE CONCEALER

Besides using concealer on and under dark eyes, use concealer anywhere that you wish to have more coverage. Some of these areas include:

· Pimples
· Birthmarks
· Scars
· Freckles
· Dark spots
· Bruises

Apply concealer after foundation using a brush or fingertip. By apply after your foundation, the concealer is not worn off by the foundation application. to the extent the concealer looks slight off shade from the foundation, blend slightly and consider choosing a different shade of concealer.

Be careful to avoid an over-layered look that is a typical trap when using concealer. To avoid this, do not apply pressed powder over foundation and concealer. Skip the pressed powder until later in the day when your forehead begins to shine. In addition, only use pressed powder on those shiny areas and not all over your face.

Go light and consider also trying an illuminator.  Cindy Bokma of Hello Dollface follows this procedure:

I touch up any blemishes or imperfections with concealer, lightly dabbing this with a finger or brush. I use a light application of an illuminator around my eyes to lighten dark circles and make my eyes look bright.

Teri Cosenzi of Beautiful Makeup Search provided this great tip for concealing the under eye area:

Mix a small amount of your eye cream with your concealer. Not only will it apply easier, it will look better and last longer. Especially as you age, it is important to not only conceal your under-eye area, it is important to hydrate it. Mixing the two instantly plumps the area, plus it brightens and fills in the lines as it conceals.

Here at Beauty and Fashion Tech, we prefer thicker cream concealers for their staying power and are a fan of Laura Mercier products for concealer. But there are numerous quality choices and concealer tends to be a product that is good across most brands.

Tomorrow, Day 21: Using Bronzer

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Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

M.A.C Cosmetics Well Defined Collection

MAC has a pretty good new foundation and concealer out as part of their Well Defined collection. The Studio Sculpt foundation incorporates silicone, which I particularly like. It also includes SPF 15. In addition, the collection has a full coverage Studio Sculpt concealer.

MAC Srudio Sculpt Foundation Concealer

From the company literature:

Well-Defined brings to life over two years of work backstage in the lab to perfect our newest foundation and concealer.  Studio Sculpt SPF 15 Foundation is a rich, luxurious Cream Foundation in tube.  This lush uniquely textured foundation delivers ultimate hydration while instantly revitalizing dull and dry skin.  Smooth and even application yields a medium buildable coverage with a natural-satin finish.  It’s paired with Studio Sculpt Concealer, which provides full-coverage that never becomes dry and cakey with a gel-based cream formula slips onto skin, effortlessly hiding imperfections.

Look for the MAC Well Defined collection beginning February 7, 2009. Also, don’t forget that the Hello Kitty collection will be available shortly after that (I’m saving all of my monthly cosmetics budget for that one!)

Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

New From Benefit Cosmetics: Powderflage

Benefit Cosmetics Powderflage Benefit cosmetics has a new powder concealer, powderflageicon, that looks lovely. From the website:

For camouflaging dark circles & fines lines, powderflage is fast, easy, light & breezy! Virtually weightless, this silky, light pink powder magically camouflages & diffuses. The "flager" brush conceals in 2 quick strokes.

Tips and tricks: With "flager" brush, sweep powderflage over dark circles or lines you want to diffuse. Use alone or over makeup.

Now, you can get free shipping with a purchase through August 26 if bought through the Benefit store. Enter PWDRFLGE at checkout.

Comparison Shop for Benefit Cosmetics

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Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page