Lacoste Live showcases unconventional talents, and has chosen Montreal for its Fall-Winter 2012-13 season to reveal the latest talents in the series.
The number of different influences, extreme climate, and a highly diverse population, makes Montreal a great source of artistical inspiration. At the heart of the new campaign is multidisciplinary creative artist Julien Vallée and the band Cosmetics. Gotta love that band name!
Julien Vallée hijacks objects and materials to give them different meanings and tell new stories. Meanwhile, the music of Nic and Aja from Cosmetics reflects what Montreal is like in the middle of winter: A frozen electro sound with human emotions.
Check it out in the video below!
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Disclosure: This is an advertorial post.