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Tag Archives: Editorial

For Bloggers: How to Comply With The New FTC Guidance on Disclosing Products Provided For Review

On March 12, 2013, the FTC released a staff guidance document to provide additional information on disclosure in online advertising.  This material is relevant to bloggers and affiliate marketers in several ways.  (1) The receipt of free products for review by bloggers is typically viewed by the FTC as falling under the umbrella of advertising. 

Blogging Against Bullying: Zoya Purple Manicure

Bullying and general negative behavior toward fellow bloggers has cropped up as of late in beauty blogging circles and particularly in the nail polish blogging circles with groups picking on less than perfect manicures. As a response to this and against bullying in general, nail and beauty bloggers are posting purple manicures and dedicating today

Why I Am Not Covering Most Breast Cancer Awareness Pink Products

Every October is Breast Cancer Awareness month and brands march out countless numbers of pink products  with the stated goal of helping breast cancer awareness and supporting the search for a cure by donating a portion of the proceeds to breast cancer research. The products often have a big PR push and are covered by

New FTC Guides For Endorsements: A How To Guide for Bloggers

The FTC has updated its Guides concerning endorsements, which has an effect on bloggers who receive free products from companies or PR firms for review. I have written a full length article on the updates, complete with the pertinent text of the Guides, Examples, and FTC Commentary, followed by suggestions for implementation.  That article is

Bloggers Responding to Total Beauty

Yesterday, I ran a lengthy piece responding to comments made by the CEO of Total Beauty Media. For those who are interested in the response from other bloggers, here is a list, which I am updating as additional material comes in: Purely Cosmetics – Blogger Product Review Uproar Beauty Junkie London – TB Gate: Beauty

Responding to Total Beauty’s Suggestion That Companies Should Not Work Directly With Bloggers

I woke up this morning to an uproar on Twitter and other sources about an article from Emrah Kovacoglu, CEO of Total Beauty Media, entitled Beauty Brands Should Not Be Working With Bloggers….  In a nutshell, Kovacoglu suggests that companies should work through intermediaries, such as Total Beauty’s Sneak Peak program, to obtain product reviews

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