In true fashion style and excitement running through the streets of London, the London fashion week is back this year in February and is bound to pull out all of the stops for an incredible event. All the big names in fashion, fashion houses, brands, designers, models and the well-heeled fashionable elite are gearing up for a spectacularly fabulous, fashion infused week extravaganza. The London fashion week dates for this year have been provisionally booked from the 17th to the 22nd of February, just keep an ear open in the press for any changes. This year is set to be an incredible show with emphasis placed on the time old favorite designers, new up and coming talents and always in recent fashionable style imploring environmental standards that could possibly be communicated though the use of the new environmentally friendly cardboard hangers.

The London fashion week and all the London fashion week events will be held at the always uber-chic Somerset House in the centre of London with style and functionality taking centre stage. The London fashion week has firmly cemented itself among the other prominent fashion weeks across the globe from fashion week in Paris, New York and Milan. We have seen some interesting and innovative designers showcasing some fashion forward work on the catwalks of the fashion shows and London fashion week 2011 received rave reviews from all acclaimed fashionistas in the game of looking fashion ready.

The London fashion week designers on board this year are of the highest regard in the industry and have been eagerly preparing to deliver an amazing showcase of their talents. A new addition to the London fashion week schedule is the incorporation of the cinema program. The cinema program will be located in BFC show space in Somerset house with live streams and a dedicated film program being showcased. There will be an array of films being looped in between the live streams being broadcast just adding that more glam to the already glitzy London fashion week happenings.

The London fashion week designers will fall under catwalk designers showcasing their creations in all different categories for spectators to marvel in and there will be an array of exhibitors that will be exhibiting ready-to-wear creations as well as accessories. In London fashion week news, this year the fashion forward winners will showcase their unrivalled designs supported by the major of London. The fashion forward scheme was designed to enable talented emerging designers with the opportunity to showcase their work and break into the fashion industry.

With the new green stance the fashion industry has now started to follow the London fashion week together with British fashion council and Monsoon founded Estethica focused on ethical fashion practices and environmental sustainability. From hanger recycling to following ethical practices the show is still as fabulous as ever but in an environmentally conscious manner.

For the fashion inclined or even the few interested and intrigued followers, head to the London fashion week for your dose of fashion innovation and style.

About the author: Jemma Scott is an avid writer on exciting events from across the globe