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For Bloggers: How To Make Disclosure Buttons For WordPress

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Need a way to do this Blogger? See Christine’s post at 15 Minute Beauty Fanatic! In looking for ways to keep the FTC happy given their newly stated desire to see disclosures up front, I came across a resource for adding buttons to blog posts. Part One of this post tells you how to make […]

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For Bloggers: How to Comply With The New FTC Guidance on Disclosing Products Provided For Review

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On March 12, 2013, the FTC released a staff guidance document to provide additional information on disclosure in online advertising.  This material is relevant to bloggers and affiliate marketers in several ways.  (1) The receipt of free products for review by bloggers is typically viewed by the FTC as falling under the umbrella of advertising.  […]

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New FTC Guides For Endorsements: A How To Guide for Bloggers

The FTC has updated its Guides concerning endorsements, which has an effect on bloggers who receive free products from companies or PR firms for review. I have written a full length article on the updates, complete with the pertinent text of the Guides, Examples, and FTC Commentary, followed by suggestions for implementation.  That article is […]

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