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How to Apply Eye Makeup

As part of our back to basics series, here are some tips on applying eye makeup.

Most women know that achieving that natural eye-popping look requires a good deal of patience, experience and knowledge. Whether you are applying cosmetics for a day at the office or for a night on the town, some basic eye make up tips come in handy. Women who have not changed their eyeshadow routine since the 1960s and younger women who want to learn how to apply eyeshadow correctly before making too many mistakes should utilize the following eye makeup tips for that perfect look regardless of the occasion.

Urban Decay Primer Potion Review

Urban Decay Primer Potion

Make Up Tip One: Always begin with primer. You would not paint a wall without priming it first. The same concept works for the application of eye shadow. Just as paint primer allows for more even coverage when painting the walls, eye primer allows for more even coverage when applying shadow. Sephora offers an excellent eyeshadow primer from Urban Decay. Primer Potion is magic in a bottle . It can be worn alone for that “no makeup” look. Worn as a primer, Urban Decay Primer Potion dries quickly and provides an unparalleled canvas for eyeshadow. It prevents the eyeshadow from creasing and ensures that the color lasts all day.

Make Up Tip Two: Once the primer is dry, it is time to choose a color palette. One of the most important eye makeup tips is that less is more. While glitter and highly saturated colors stand out on the runway, they will not look as appealing in the office. A woman can choose between a color that compliments her eye color for a natural effect and one that contrasts with her eye color to make her eyes pop.  For makeup based on your eye color, see our series:

Whatever the color of your eyes, you will find gorgeous eye shadow at Sephora.

Tarte Femme Natural Eyeshadow

Tarte Eyeshadow Palette

The Tarte Femme Natural Palette takes the guesswork out of obtaining a nice eye shadow look. The Tarte eyeshadow kit is packaged in a cute compact that comes with its own shadow brush for easy application. The shades are pretty and natural, so that they will work with many different skin tones.

Make Up Tip Three: Finally, no eye makeup routine would be complete without mascara. Women with dark eyes and dark hair should choose black mascara. Women with blue eyes and pale hair should opt for brown mascara. With all of the different types of mascara on the market, it is difficult to choose the one that best suits one’s lashes. For thick, full lashes, use a thick brush and apply one coat of mascara.  DiorShow Iconic Mascara is the right product for this situation. For thinner lashes, she should opt for a smaller brush to distribute the mascara more evenly and highlight each lash individually.  Lancome Definicils Mascara makes even the thinnest lashes look lush.  Curl your lashes before applying mascara for the best effect.

Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

How To Do Smokey Eyes

Smokey eyes exude mystery and sex appeal. Dark, dramatic eyes are also one of the most versatile makeup techniques that women can learn. Almost anyone can wear a smokey eye. This makeup technique can be worn darker at night for a glamorous look, or lighter during the day, for a look that screams casual chic. Fortunately, smoky eyes makeup isn’t difficult to do. You don’t have to be a professional makeup artist to get this look. With a few great products and a little know-how, women can achieve smokey, glamorous eyes in just a few minutes.

How to Do Smoky Eyes in 6 Easy to Follow Steps:

1. First things first, start with a clean palette. Remove your makeup from the night before and prime the eyes with a quality primer, like Urban Decay Eyeshadow Primer Potion. This will keep the shadow from smudging and end up clumping in the creases. No one wants there to be a clump of eyeshadow visible every time they blink, so don’t miss this step.

The Balm eyeshadow shady lady

2. Next, you are going to want to apply eyeshadow directly to your eyelids. Extend the shadow slightly above the crease, but avoid getting too close to the brow line. If you intend to create a traditional smokey eye, use a silver or light gray eyeshadow, like The Balm Shady Lady Eyeshadow. If you want to create a unique look, use an eyeshadow in a lighter shade than what you will be putting in the outer corners. For a really funky look, you can use a lighter, complimentary shade.

3. Using an eyeshadow brush, blend a darker shadow from the outer corners, to the middle of the eye. The color should be mostly above the crease, but can be brought further down on the very outer corners. A great brush to use is the Sephora Collection Professionnel Smudge Brush #14.

sephora makeup brush
4. Now, you can apply eyeliner. Draw a precise line across the upper lash line, as well as directly under the lower lash line. This will help to make the lash line more pronounced. To achieve a smudgier look, take an angled eyeshadow brush and smudge dark shadow over the eyeliner.

5. To make the look a little more glam, you can now apply a light, shimmer eyeshadow in the inner corners of the eye and under the brow line. This will make the eyes seem more alert and will also help balance close-set eyes.

6. The last step is to curl the lashes and apply mascara. Apply at least two coats of mascara, like the ever-popular DiorShow Mascara, to the upper and lower lash line. This is a great mascara to make the lashes appear fuller and longer, and avoid being made invisible by dramatic shadow. If you are feeling extra daring, false lashes can be applied for added drama.

There are also some great kits out there that take the guess work out of creating a smoky eye such as these:

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Too Faced Smoky Eye Palette and Sephora Beauty in a Box Smoky Eyes Palette.

When done properly, smokey eyes are one of the most beautiful makeup techniques. Even if you don’t get it exactly right the first time, a little experimentation goes a long way. If you are trying to achieve this look for the first time, make sure to give yourself ample time to perfect your look, without feeling rushed out the door.

Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

Make Up For Green Eyes

Want your green eyes to turn heads green with envy? It's all in the make up. Not your DNA make up, but your new collection of make up for green eyes.  Choosing a palette that brings out your own unique green is all about choosing the right eyeshadow shades, mascara, and eyeliner to make your eyes stand out all day and night.

duwop green eye intensifier

Let's start with choosing the right shades of eyeshadow. There are many options available. If you prefer a more natural look, bareMinerals Peach Eyecolor Eye Shadow by Bare Escentuals has 7 shades of peach to choose from. This collection can be found on Beauty.com and all are great for long lasting wear. When evening comes you can add drama to your green eyes with lighter to medium shades of purple. Sephora offers a shadow from the DuWop collection called DuWop Eyecatcher Shadows Green Eye Intensifier (above). Half of the shadow is eggplant and the other is a green and gold shimmer mix.

Next, you'll need the perfect mascara color. Black is great if you have black hair. Try DiorShow Mascara in rich black ,With lighter hair colors it's best to stick with a brown shade such as lash luscious brown mascara by Blinc  Kiss Me. If you love pushing the color palette try benefit BadGal Plum Mascara. All are available through Sephora.com.

Finish off the look with eyeliner. Lighter eyeliner colors compliment green eyes. Brown is your best bet for daily wear. Clinique Quickliner for Eyes offers various shades from Chocolate to shy brown. . Smaller eyes can be enlarged by using a golden or white eyeliner.  Too Faced Gold Digger is great for a glamorous golden hue and Dr. Hauschka Skin Care Eyeliner Duo includes two eye opening colors in one pencil. One side is Anthracite gray for the outer edges of the eye and white for the inner eyelids. Used together these help create a bigger, brighter eye. All can be found at Sephora.com

Green eyes allow for versatility in colors. Anything from natural, earthy tones to purples and green mixes will bring out a brighter spark of green that will leave everyone else green with envy. Mix and match the everyday hues with some bolder choices to design your own perfect collection of make up for green eyes.

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Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page