Mascara | Beauty and Fashion Tech

L’Oreal has released a new mascara that uses a combination of nylon and rayon fibers to create additional volume and length. L’Oreal Voluminous False Fiber Lashes Mascara advertises that is offers extra length, volume, and curling, with a long lasting and flake free formula. I was sent a tube of the mascara to try, and I found it to be a rather interesting product. It is great for all day wear, length, and curl.

First off, this mascara is a bit different from a standard mascara, and I am glad that I read a few other reviews of it before I tried it, because that allowed me to use it right and get good results right from the start. In particular, several bloggers noted that the mascara would tend to clump, especially if you wipe the brush first. Being a rather compulsive brush wiper myself, I took that to heart. So I tested the mascara two ways. On one eye I wiped the brush and applied as I normally would. On the other I did not wipe the brush and applied it a bit carefully to avoid clumps. Sure enough, the wiped brush did clump some for me, but I got very nice results when I applied the mascara straight from the tube and was careful to go easy with it, especially on the first coat.

The brush is slightly angled and you can see a fibrous appearance in it when it is loaded:

When applied correctly, I got a very nice look with this mascara. The first thing I noted was that it curls better than almost any mascara I have ever used. I could happily use this without curling my lashes first. It also gives nice length with good definition as long as you are careful. But if you try to apply this quickly or put on a second coat too soon, it will clump. In general though, this one also tends to look pretty good with just one coat, so you can avoid issues by simply carefully applying a single coat.

The mascara wore very well for me. I had no issues with flaking or smudging and was perfectly comfortable wearing this with my contact lenses. It also lasted all day. Overall, I would probably buy this one for the good wear time and curling effect and I do recommend it. Just don’t apply it too quickly or too thick.

You can learn more at the product’s Facebook page.

Disclosure: This is a sponsored post, with compensation provided for review of the product. In addition,the product was provided by a representative of the company. For more information on these types of posts, please see the disclosure page.

Disclosures: Beauty and Fashion Tech at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page

About the Author: Carleen Pruess Coulter

You know how dolls always have super long, curled, and ultra defined lashes? It isn’t hard to look at a porcelain doll and suffer some serious lash envy! So, what did Lancôme do about it? They went and formulated a mascara inspired by dolls in order to recreate that big lash, wide-eyed look. They also are running a fun Facebook application where you can upload a photo and create and makeup your own doll.

Lancôme has long been one of my favorite brands for mascara. Their various offerings in the Hypnose line have always been quality items that provided good volume, length, and/or definition depending on the formulation.

I was provided with a sample of the new Lancôme Hypnose Doll Lashes to try. The brush with this one is a bit unique. It starts out thick at the base and tapers to a point at the top. This makes it quite easy to get into the corners of your eyes with the mascara and to get nice definition on the lower lashes as well. It also does a nice job of creating volume at the base of the lashes. However, what I noticed most when using Lancôme Hypnose Doll Lashes was the length and definition. This mascara creates long lashes with a high amount of definition. I also noted some decent curl, which is a bonus, even though I always recommend curling your lashes before applying mascara for the best effect. Do be sure to wipe the brush with a bit of tissue before using this one, as the corner of the brush can pick up extra product when it is removed from the tube. Overall, I think Lancôme did a nice job with this new mascara, especially in regard to formulating a product that can recreate that doll type of look.

In connection with the new mascara, Lancôme has also released a fun Facebook app where you can create your own doll using a personal photo and then can apply lashes and makeup, change her dress, or change her attitude. Here is mine. I don’t know that she looks all that much like me, but she does have my eyes, is rather cute, and I enjoyed making her. I love her attitudes!

The 1st Doll Lash Look by Lancôme: a volumized, full lash fringe for a wide-eye look. Lancôme’s most flirtatious mascara lifts, thickens and precisely defines even hard-to-reach corners and lower lashes beautifully. Visit http://www.facebook.com/lancome?sk=app_109522049148774 to create your own Doll avatar.

Disclosure: Compensation was provided by Lancôme via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Lancôme.