web stats

The Evolving Beauty Routine


Just the other day something amazing happened. I got carded, and they meant it, and I am 45! I can’t remember the last time that happened and it made my day! These days, I am unfortunately more aware than ever that aging is happening and my beauty routine is evolving with it. Here is a look at how my routine has evolved through the years.

Carleen Coulter
Me at 45

The Teen Years

Oh to be a teen again with smooth and even skin. Well, wait, it wasn’t so sooth and even actually. I do remember teen acne. But I was pretty lucky back then. I could get by with a bit of basic acne treatment for breakouts. In hindsight though, I wish I had regularly worn sunscreen. Some of those aging signs that I see now could have been delayed! Back then all of the double duty products with sunscreen that you see now were not available. I don’t think regular makeup even had sunscreen in it at that time. Plus, I was rather naive about protecting my skin.

My 20’s

I had great skin in my 20’s. By my late 20’s, I also began to appreciate it by using makeup with sunscreen and wearing moisturizer at night. It was a good time, but changes were coming!

My 30’s

My 30s saw the first signs of sun damage. I developed melasma in spots and began a serious skin care routine in earnest. Sunscreen and products with antioxidants became part of my daily routine, and I sought out skin brightening and anti-aging products both to protect my skin and to treat discoloration.  I learned a lot during that time, and came to seriously appreciate anything that would block UV rays.

My 40’s

I am now 45 and seeing a whole new host of issues. My melasma has faded quite a bit with years now of religious use of sunscreen, but fine lines and wrinkles are starting to show up and I am developing some redness that could be rosacea. My routine now includes more anti-aging products, and I look for items that can do double or triple duty by including treatment actives, a tint for a more even appearance, and sunscreen in one. The advent of BB creams, and now a CC cream, has been wonderful for that. Why buy multiple products when you can get them all in one?

I am also exploring technology for skin care more and more by looking into home laser and led light devices and by reading up on the latest products and ingredients. I love all of the innovations that are coming out in skin care! Hopefully, if I stick to a good routine, I can still fool a clerk into asking for identification a few more times!


As a leader in skincare with an eye for emerging trends, Olay is bringing the first-ever mass market CC line of products to the United States {Canada} beginning in October 2012. CC, or Color & Correct, Creams have started to emerge in Asia as a new category and are designed for women who love BB Creams for their ability to provide a quick, flawless finish but are seeking skincare solutions that deliver long-term benefits.

The Olay Total Effects CC Tone Correcting UV Moisturizers fight seven signs of aging, while also providing immediate color correction with tinted formulas that include UV protection and tone correction over time. The multiple, must-have instant and long-term benefits leave skin luminous and even-toned with the reduced appearance of discolorations, fine lines and wrinkles.

Disclosure: Compensation was provided by Olay via Glam Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Olay.

Advertisements and Sponsors

Shop Our Favorite Stores!