I find the the tint to be a pretty good way to add a subtle shimmer without going overboard. This can also be used elsewhere on the face. I like to use the light pink shade (petal shimmer, linked above) on my cheek bones under a generally matte blush. I also have used it on my brow bones. Overall, it is a fun and inexpensive way to add just a bit of subtle shimmer anywhere you want it.
Neutrogena Eye Tint also has a cooling aspect to it, so it feels nice and can reduce puffiness. So that is a bonus!
Aside from the petal shade, it also comes in the shade Honey Shimmer.