Sponsored Video dpHUE Launches at Ulta Beauty

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dpHUE is a prestige at-home color and hair care line, which includes a popular new Apple Cider Vinegar Leave-In Therapy product. The line has now launched at Ulta Beauty stores nationwide.

dpHUE, founded in 2011 by Donna Pohlad, brings to Ulta salon-quality products for home hair color.   In formulating the products, Pohlad partnered with top experts in the industry to deliver high quality hair color products for convenient use in the home.  Celebrity hair colorist Justin Anderson also lends his expertise in furthering development of the brand and in training.

The line includes a nice selection of color products, including some items that I am particularly excited about such as the apple cider products and a gloss meant to enhance your current color. dpHUE’s new Apple Cider Vinegar Leave-In Therapy ($30), is an extension to its popular Apple Cider Vinegar Hair Rinse ($35). The rinse is an all-in-one, clean and shine solution that cleans hair without stripping color. Apple cider vinegar is great for restoring the pH and health of hair and the leave-in product closes the cuticle for easy and natural detangling, plus it leaves the hair soft and shiny.  It has been getting rave reviews on the Ulta Beauty website.

The Gloss+ is a conditioning gloss that will boost your current color and also add shine and softness. I am a big fan of touching up hair between full color sessions with a gloss and, until now, it was difficult to find good at-home products for that. So I am very excited to see this in the dpHUE collection.  I am definitely going to pick this up when my color starts to fade in order to give it a boost.

The brand’s core collection of products is available in Ulta Beauty stores nationwide and on Ulta.com:

• 2 Application Root Touch-Up Kit ($30)
• GLOSS+ ($30 each)
• Argan Oil Therapy ($35)
• Color Care Shampoo ($24)
• Color Care Conditioner ($24)
• Cool Blonde Shampoo ($24)
• Cool Blonde Conditioner ($24)
• Hydrate Shampoo ($24)
• Hydrate Conditioner ($24)
• Hydrate Hair Masque Therapy ($26)
• Renew Shampoo ($24)
• Renew Conditioner ($24)
• Renew Hair Masque ($26)

Learn More in This Video!